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| Section | Objectives |
|---|---|
| Measurement and Optimization | - Reporting and analytics
|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Segmentation and Personalization | - Audience segmentation strategies
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Implementation and Configuration | - Setup and deployment
|
1. How often is the Event Stream report refreshed?
A) Every Day
B) Every 15 Seconds
C) Every hour
D) Every 30 Minutes
2. What are the three primary areas of data stored in IS which represent a company's key business informative?
A) Statstical tracking of KPI's
B) Employeeperformance
C) User behaviour
D) Operational information
E) Shadow catalog information
3. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has withyour channels?
A) Campaigns
B) Recipes
C) Audiences
D) Templates
4. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A) Use machine learning to serve product/ content recommendations in email sent by your ESP
B) Manually sync data from Interaction studio to service cloud
C) Leverage service cloud to inform IS in real-time
D) The agent uses a customized next best offer widget powered by the interaction studioconnector
5. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A) A/B testing
B) Time basedtesting
C) Variation testing
D) Rule based testing
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,C,E | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: D |
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